* Javier Sanchez Lamelas is a Spanish author, marketing consultant, and speaker about marketing and branding. He started his career in P&G, before moving to Coca-Cola as Global Vice-president of Marketing (“Coke Zero” !!). He is now the CEO of Top Line MARTKeting,
* Today at ACCJ’s luncheon, Javier explained why bold creativity is more important than ever....
* Sanchez Lamelas book “Martketing: The Heart and the Brain of Branding” was nominated for the 800-CEO-READ's "Best Business Book of 2016" Business Book Awards and is now available in Japanese (He translated the book from English into Japanese (この本を英語から日本語に翻訳した。「もうモノは売らない ー「恋をさせる」マーケティングが人を動かすー」だと思う)